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Underground Brands Shine at Gwop’s Pop-Up Event at STORE in Laguna Beach
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A vibrant pop-up event featuring unique brands draws crowds to the iconic STORE location in Laguna Beach—don’t miss the highlights!

This past weekend, the STORE in Laguna Beach buzzed with energy as Gwop hosted a special pop-up event that showcased a variety of unique and underground brands. From cutting-edge apparel to innovative designs, this event had something for everyone looking to discover the next big thing.

The turnout was nothing short of amazing, with crowds of curious shoppers and brand enthusiasts gathering to explore the curated offerings. The lively atmosphere, paired with the creativity on display, made it a day to remember for everyone involved.

Held at STORE, a trendy spot nestled in the heart of Laguna Beach, the event couldn’t have asked for a better venue. Known for its vibrant culture and stunning coastal vibes, Laguna Beach proved to be the ideal location for an event celebrating fresh, innovative talent. If you missed this pop-up, be sure to visit STORE for future events or to shop their unique collection.

Want to see more? Watch the video below for exclusive interviews, behind-the-scenes action, and a closer look at the brands that made this event unforgettable.

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